...compared to other US releases. I mean, they're about the same price as Japanese R2 anime DVDs, I suppose. Perhaps a little less. But that's still more than even the overpriced UK recommended retail price per volume and way way more than the average US DVD release.
They've just licensed two popular shows: Shigofumi and True Tears.
(two shows I don't actually know anything about, hehe. Sorry, I wasn't paying attention)
The word on pricing is:
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Note that both 13 episode series are being done on 7 discs but Shigofumi will have two episodes on all discs except number seven which will have one while True Tears will be the reverse with one episode on the first volume and two on the subsequent six volumes. Single episode volumes are being done at $29.99 while two episode volumes are at $39.99.
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An authentic Japanese style DVD release... requires lots of shelf space, and lots and lots and lots of money. $_$ I don't think many people in the US will be prepared to spend as much money on anime DVDs as people in Japan. Americans are used to far cheaper DVDs.