It's Ikari Shinji's birthday. You know, the main character in Evangelion...
Yes it's disturbing to think that people can celebrate the birth of fictional characters, I only remember this one because the Eva pilots share their birthdays with the seiyuu who performed them in the anime, and Ogata Megumi was my favourite for a long while.
Today we celebrate the birth of Shinjis all over the world, celebrating the fact that in order to be true human beings, we retain the right to scream a lot, run away a lot, avoid contact with people for fear of hurting them, and reject instrumentality. And we do this by standing round in circles, clapping, and saying "omedetou". ^_^;;
I'd tell you about the Ltd Ed version of the detective story (!) game Meitantei Evangelion for PS2 being at a silly price on Play Asia - not sure if it's the same as the premium box which retailed for stupidly large amounts of money but came with a pretty nice NERV logo watch... ... BUT! It seems to have sold out in the last hour or so.
So have a look at these silly Eva Angel hats instead. I don't know who in the world could ever wear these outdoors.
Ah, the greatest quantity of inappropriate merchandising for any anime ever, that series. And yes, that includes all of the Hello Kitty franchise!